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WEBLOGISTICS14 weeksLeeds, UK · Jan–Apr 2025

Freight visibility platform

Nordhaul Freight moved eleven depots off a shared spreadsheet onto a real-time shipment tracker used on every shift, without pausing a single day of dispatch.

nordhaul.app/dispatch — Leeds controlLive · 11 depotsDEPOTSLeeds38Immingham24Tilbury19Dover12Glasgow9EXCEPTIONSLate pickup · 3Failed POD · 1Active loads38 todayAll hauliers+ New bookingLOADROUTEHAULIERETASTATUSNH-40881Leeds → CarlisleRavensway14:20On roadNH-40877Hull → SheffieldOwn fleet13:05LoadingNH-40869Dover → BristolHalcott Bros16:45DelayedNH-40862Leeds → GlasgowOwn fleet18:10On roadNH-40855Immingham → DerbyRavensway12:40DeliveredNH-40851Tilbury → LeedsPenn & Sons15:25On road
Nordhaul Freight — Nordhaul dispatch board showing live loads, hauliers and ETAs across eleven depots
-41%
Dispatch errors in the first quarter
14 wk
Brief to production release
400
Daily depot users at launch
11
Sites migrated off spreadsheets

The situation

Dispatch ran on a shared spreadsheet that three teams edited at once. Nobody could say where a shipment was without phoning the depot, and the same load was regularly assigned twice — twice in one week in December 2024, on the Carlisle run. Nordhaul had already bought an off-the-shelf TMS and abandoned it nine months in because it could not model their sub-contractor network.

What we built

01Live shipment boardA single view of every load with status, owner and ETA, updating over websockets so depots stop phoning each other.
02Sub-contractor modelA data model that handles owned fleet, contracted hauliers and one-off brokers under the same booking flow.
03Exception routingDelays and failed pickups raise a typed exception that routes to the responsible planner with an audit trail.
04Reporting layerScheduled operational reports that replaced the Friday afternoon spreadsheet consolidation.

How it went

The platform went live across all eleven depots over the weekend of 12 April, with the spreadsheet kept read-only for a fortnight as a fallback nobody ended up opening. Dispatch errors fell 41% over the following quarter. Nordhaul’s own team now owns the codebase — two of their engineers paired with ours through the final three sprints.

We stopped arguing about where the trucks were and started arguing about how to route them better. That is the upgrade.

Marta Kellner — Operations Director, Nordhaul Freight

Shared with Nordhaul Freight's permission. Reference calls available on request.

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